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Search advertising, also known as pay-per-click advertising or PPC, puts your paid search advertising alongside search results whenever a user enters relevant keywords into a search engine. Because of this, search advertising is highly targeted: it reaches an audience who are actively searching for related products or services, and it also allows you to tailor your search advertising copy to the precise words they use. The pay-per-click advertising model means you only pay for actual clicks on your ads, ensuring cost-effectiveness and giving great control over ROI.
Search advertising with Microsoft Advertising targets campaigns at consumers on Microsoft’s search engine, Bing. In the UK and France, like in North America, advertising on Bing is powered by Microsoft’s search advertising tool, Bing Ads. Outside the UK and France, Bing search ads are served by Yahoo! as part of the Yahoo! Search Marketing network (formerly Overture).
For advertisers in the UK and France who have already tried search advertising with Bing, the benefits are clear. Bing searchers are 49% more likely to buy your products than the average UK searcher and 42% more likely in France*.
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