An introductory overview on the basics of online advertising and how you can engage with valuable online audiences. This seminar will also explore how online advertising can help drive more brand awareness and revenue for your company.
Module 1.1 - What is Online Advertising?
Module 1.2 - Common Terms of Online Advertising Industry
Module 1.3 - How Does Online Advertising Work?
Module 1.4 - Why is Online Advertising Growing?
Module 1.5 - What Formats Does Online Advertising Offer?
Module 1.6 - What are the pricing models of online advertising?
Module 1.7 - What can you do with online advertising?
Module 1.8 - What can Microsoft Advertising do for you?
If you have some experience planning or buying online advertising, but want to dive deeper into what drives its success, the second segment of this seminar series is just for you.
Module 2.1 - Consumers and Digital
Module 2.2 - Why do people go online?
Module 2.3 - How receptive are consumers to Online Advertising and how to better engage with them
One benefit of online advertising is the amount of specific data generated during the campaign. If you’re interested in the bottom line, our third seminar segment entitled "How to Measure the Impact of an Online Advertising Campaign" will answer your questions.
Module 3.1 - Introduction and review of KPIs
Module 3.2 - Analyzing further: audience profiling and creative testing
Module 3.3 - How does Engagement Mapping work? Measuring beyond the last ad clicked
Module 3.4 - The ad effectiveness study: Is your online campaign improving your brand metrics?
Module 3.5 - What is the process to conduct an ad effectiveness study?
Learn about our Microsoft Advertising Download – a free educational event series covering the latest industry trends, insights and strategies. Learn More.
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