Microsoft Advertising Online Seminars

An introductory overview on the basics of online advertising and how you can engage with valuable online audiences. This seminar will also explore how online advertising can help drive more brand awareness and revenue for your company.

By the end of this seminar, you will understand:

• What online advertising really is
• Key players in the industry and most used online advertising terms
• How online advertising works
• Why online advertising budgets are growing
• Online ad formats and pricing models
• What advertisers can do
• How Microsoft Advertising can help you reach your goals

If you have some experience planning or buying online advertising, but want to dive deeper into what drives its success, the second segment of this seminar series is just for you.

“Understanding the Online Consumer” demonstrates how to make online advertising campaigns easier to execute, provide insight to what consumers (your customers) are doing online, and how to generate the right return from your online advertising campaign investment.

By the end of this seminar, you will understand:

• Why people go online and what this means for advertisers
• How the Internet fits in with other activities
• How to more effectively get the attention of online consumers wherever they go on the World Wide Web
• How to make online advertising more relevant, interactive and impactful

One benefit of online advertising is the amount of specific data generated during the campaign. If you’re interested in the bottom line, our third seminar segment entitled “How to Measure the Impact of an Online Advertising Campaign” will answer your questions.

This seminar walks you through the different ways to determine how well your online advertising campaign is working so you can make changes to continually improve your results.

By the end of this seminar, you will understand:
• The ins and outs of tracking advertising performance
• What are the most common Key Performance Indicators (KPIs) used in the industry
• Why you should develop KPIs at the beginning of a campaign
• What is audience profiling and engagement mapping and why they are important
• How ad effectiveness studies work