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Bing and Yahoo! Search deliver a 30% higher conversion rate than other search engines for Brooks Sports, which designs, manufactures, markets, and sells high-performance running shoes and apparel. They also consistently provide the lowest cost per acquisition of all the company’s paid marketing channels.
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Bing and Yahoo! Search deliver a higher percentage of new visitors—and a higher conversion rate—than Google for Bag Borrow or Steal, a company that rents, buys, and sells designer handbags and accessories online.
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RC Willey, a home-furnishing and appliance retailer, turned to Microsoft Advertising adCenter to help it reach target audiences in the communities it serves—and ultimately drive foot traffic into its retail stores.
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During the more than two years it has used Microsoft Advertising adCenter, Winportal has seen a 20% increase in traffic on all of its sites.
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TopSide Media uses Microsoft Advertising adCenter to gain a competitive edge in the crowded search-engine marketing field. TopSide maximizes its clients' pay-per-click budgets with campaigns on Bing and Yahoo! Search.
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After partnering with Microsoft Advertising, FMS Professional Solutions Group, a database-solutions provider of customised productivity software, cost-effectively drove a hard-to-find niche audience to its website.
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After partnering with Microsoft Advertising, Hitch Source drove strong returns with a low-cost search engine marketing campaign. This allowed the company to experiment with different messaging in order to connect with its niche audience.
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XPC Technology Services, a Vancouver-based online marketing firm, helped MiningInvestor.net rise above the noise in the precious metals market by bringing 10,000 unique visitors to its landing pages in less than two months via its Bing and Yahoo! Search ad campaign.
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Success Story | 12/21/11
Microsoft Advertising helps subject matter experts get the most from their investment in paid search advertising. Learn how many small businesses have succeeded. |
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Success Story | 12/21/11
Heather Llanes began to smell the sweet scent of success when she began publishing ads on Bing and Yahoo! Search in February 2011. She saw good initial returns, which prompted her to further refine her ad campaigns. She generated substantial online sales revenue by using Microsoft Advertising adCenter.
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Success Story | 12/21/11
Wholesale Marine distinguishes itself from competitors with an ingenious parts wizard on its online marketplace. By using Microsoft Advertising adCenter and running ad campaigns on Bing and Yahoo! Search, the company was able to increase web traffic and subsequently, sales. |
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Success Story | 08/05/11
After partnering with Microsoft Advertising, PaceButler reports a much lower cost per click and cost per acquisition on Bing and Yahoo! Search than on Google. PaceButler is also getting a better page position on Bing and Yahoo! Search. |
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Success Story | 08/05/11
An online retailer wanted to optimize their campaign targeting and dramatically change their results. |
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Success Story | 08/05/11
NutsOnline turned to Microsoft Advertising adCenter to help send its “freshness” message to up to 162 million unique searchers on Microsoft and Yahoo! sites (including Yahoo! Search, Bing, and partners) and 31.7 percent of the online search market in the U.S. |
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Success Story | 05/20/11
eBid Systems has a wide target audience in a small niche—and plenty of competitors vying for market share. The software-as-a-service firm goes head to head with traditional software makers and hosted solutions. eBid is now shifting more and more of its search engine advertising budget to Bing and Yahoo! Search because they consistently find the strongest ROI with Microsoft Advertising. |
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Success Story | 05/20/11
Bing helps TapMyTrees.com stretch their marketing spend with advertising technologies that zero in on an ultra-narrow target audience. |
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Success Story | 05/18/11
Your Body Transformations’ efforts to drive new sales through search advertising were not producing the desired results—until the company partnered with Bing and Yahoo! Search. |
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Success Story | 02/01/11
CareerBuilder partnered with Bing search and MSN display ads to supplement efforts to deliver the broadest selection of qualified candidates to U.K. employers. This strategy enhanced brand awareness and improved search engagement in the U.K. |
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Success Story | 04/29/10
Learn how a search marketing agency doubled qualified leads for its client, a major auto insurance company, by working with Bing and Microsoft Advertising. This included stronger conversion rates and better ROI than competing platforms.
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Success Story | 03/26/10
A discount musical instrument retailer imported their search advertising campaign from Google and Yahoo! over to Bing. With help from Microsoft Advertising, their campaign resulted in better keyword optimization and a more qualified audience.
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Success Story | 03/25/10
A savvy gourmet gift retailer doubled click-throughs and conversions with a Bing search advertising campaign without increasing their previous year's budget. They spent 15 percent more at another search engine to get the same results as Bing.
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Success Story | 12/21/09
After several months of running keyword campaigns on Google and not seeing the ROI it needed, British e-tailer Poshcuffs decided to give Bing a try. The internet start-up saw immediate results.
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Success Story | 12/17/09
In need of a strategy for staying ahead of its competitors, Smilebox partnered with Microsoft Advertising to drive brand awareness and grow its recurring revenue stream by targeting a highly relevant audience.
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Success Story | 11/10/11
Sprint wanted to connect with small business owners to market its cutting-edge technology and demonstrate its commitment to small businesses. They looked to Microsoft Advertising for an innovative way to achieve these goals. |
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