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adCenter Help
Product Help - adCenter
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Use the content in this section to help you figure out how the software works, find the features you need, and learn how to get the most performance from your ads.
adCenter: The basics
About adCenter
What is pay-per-click (PPC) advertising?
What is adCenter?
About adCenter Desktop
How is adCenter organized?
What's new in adCenter?
Learning about adCenter
The Microsoft Advertising Accreditation Professional program
About transitioning from Yahoo!
About the Yahoo! and Microsoft Search Alliance
Yahoo! transition support for advertisers in the United Kingdom, France, and Ireland
Sign up for an adCenter account
System requirements
Get your campaigns up and running with the QuickLaunch program
Make adCenter a trusted website
Getting started with adCenter
About language options in adCenter
Understanding how the market and language setting affects the exposure of your ads
adCenter video library
Watch an adCenter video tutorial
Planning a successful adCenter campaign
Understanding how the market and language setting affects the exposure of your ads
New location targeting options in adCenter
Including your address and phone number in your ads using location extensions
Understanding adCenter campaign budget options and using the Budget Suggestions tool
Building better keyword lists with Microsoft Advertising Intelligence
About broad match modifiers
How to apply broad match modifiers
Using negative keywords in your adCenter campaigns
Creating custom adCenter ads by using dynamic text
Increasing conversion rates using dynamic destination URLs
Unique destination URLs by match type
Understanding quality scores and how they affect your campaigns
7 adCenter Power Tips
Getting started: Create a campaign
About the Campaigns page
Steps for campaign creation
Create your 1st ad campaign - Quick Start
How to create a campaign - detailed instructions
You've got a campaign, now what?
Customize your campaign
How to create or edit an ad group
How to create or edit ads
How to add or edit keywords
How to add or edit negative keywords
How to change the status, bid and other settings of your campaign, ad group, ads or keywords
Advanced campaign topics
Change a setting for multiple campaigns, ad groups, or keywords
Ads
A few things you should know about text ads
Tell me about WAP mobile ads
About the differences between search ads and content ads
Turn off content ads
About ad and keyword editorial review
About the Disapproved Ads and Keywords tool
Why aren't my ads eligible to be displayed?
About finding your text ad in search results
How to use the Ad Preview Tool
Create more ads
Delete an ad
Check if your ad shows up on Bing
Keywords
Keywords - what they are and how to choose them
About the keyword research tools
What are duplicate keywords and what should you do about them?
About keyword match types
The power of the broad match modifier
How negative keywords impact ad displays
Using negative keywords in your adCenter campaigns
Estimate keyword cost and ad position
Get your ad seen with keywords
Don’t show my ad for unrelated keywords
Bids, pricing and website placement
What is bidding
How much should I bid? (And what will I be charged?)
About incremental bidding
About network and website placements
How to add a placement to an ad group
About the Bid Suggestions tool
How to update your bids with the Bid Suggestions tool
Change your bid price to boost your ad
Budgeting
Tell me about budgeting
How much should I budget
How's your budget doing? (A quick way to check budget status)
About the Budget Suggestions tool
How to update your budget with the Budget Suggestions tool
Editorial Guidelines
About ad and keyword editorial review
adCenter Editorial Guidelines
How to find the editorial status of an ad or keyword
About the Disapproved Ads and Keywords tool
Why was my ad or keyword disapproved?
How to appeal disapproved ads and keywords
About creating a high-quality ad experience
About low-quality and disallowed site types
Why aren't my ads eligible to be displayed?
Importing and exporting
How to import campaigns into adCenter
How do I create an import file?
What is my best import option?
About matching the column headings
Import a campaign
Importing your campaigns: Requirements
Import text ads
Import negative keywords
Using adCenter Desktop to import
Export ads
Export campaigns from Google AdWords Editor
How does importing from Google AdWords work?
Monitoring campaigns
Searching for information
Use the Home page full-text search feature to find information in adCenter
Save search results to a favorites list
Reports
About reports
About search query reports
About impression share reports
About report attributes and performance statistics
Run a report now
Creating and customizing reports
Create a new report
Create a report by copying an existing one
Create an impression share report
Create a negative keyword conflicts report
Review your quality scores to see how well your keywords match search queries
Create a search query report
Compare impressions and clicks to see how your ad is performning
Conversion tracking and Campaign Analytics
About Campaign Analytics and tracking conversions
Track conversions and other site activity using Campaign Analytics
Need to improve your conversion rate?
Click Quality
Do you get billed for all clicks?
About invalid clicks
Monitoring clicks - All clicks are not good clicks
adCenter click measurement: Description of methodology (DOM)
Optimizing campaigns
Improving campaign performance
About the quality score
About the keyword relevance score
About the landing page relevance score
Ideas for improving your landing page user experience score
How to view your quality scores
About improving campaign performance
About ad position and how to improve it
About improving ad relevance
Some ideas for writing effective ads
Budget opportunities
About the Budget Suggestions tool
Understanding adCenter campaign budget options and using the Budget Suggestions tool
How to update your budget with the Budget Suggestions tool
Targeting customers
Using targeting to display your ads to the right people
Things you can do when targeting customers by location
What are location extensions
How to enable location extensions to enhance your ad with a business address
About targeting customers by device
About incremental bidding
How to target customers
dynamic text
Customize your ads: Use dynamic text
How to use dynamic text to insert keywords in ads
How to use dynamic text to send customers to a specific landing page
How to view and change your dynamic text settings (Destination URL)
How to use dynamic text to change many ads simultaneously
Using query string parameters to learn more about who is clicking your ad
How to use query strings to track customer information
Accounts and billing
Billing
How we bill you
Using a credit or debit card to pay your charges
Using PayPal to pay your charges
Account status and financial status
Add a credit card or PayPal account
I'm having trouble adding a credit card or debit card
Use a different card or PayPal account to pay your charges
Update the details of your credit card or PayPal account
Delete a credit card or PayPal account
Pay your account balance
View your billing info and print a billing statement
Request a billing statement
Add your payment info
Change your credit card
Account management
adCenter Accounts
Create an account
Change contact information
adCenter user names and passwords
Change your password
Using your Windows Live ID to sign in to adCenter
Sign in to adCenter with your Windows Live ID
Delete an account
Account users
About user management in adCenter
Add a new user to your adCenter account
About user roles
Agency management
About creating an adCenter client-agency relationship
Invite an agency to manage your account
Accept an agency invitation
Manage access to client accounts
Coupons and promotion codes
What you need to know about coupon codes and promotion codes
See how we applied your coupon
Add a promotion code, coupon, or free credit
About Bing Shopping
About language options in adCenter
Notifications and alerts from adCenter
Fix the No payment method for your account issue
Fix the Credit Hold account status
Fix the Ads or keywords are Disapproved issue
Fix the Budget pause status
Fix the Credit or debit card is about to expire/has expired issue
What is the You may be missing oppurtunities alert?
Recent customer questions
Where can I find definitions of the reasons my ads or keywords were disapproved?
Where is my text ad?
How can I file an appeal to get my ads or keywords active?
What's new in adCenter?
How do I contact Support?
Help and Support
Learning about adCenter
Watch an adCenter video tutorial
Contact Support
Get help with adCenter Help
adCenter Terms and Conditions
Not yet an adCenter customer?
Sign up
We want to hear from you, help us improve your adCenter experience.
Microsoft adCenter Feature Suggestion Forum
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