Definition
The most common methods of mobile advertising are search, display, messaging, and voice. What makes mobile ads unique is that they are formatted to appear on mobile properties, including mobile search, applications, text messaging (SMS), multimedia messaging (MMS), email, voice, Bluetooth, and mobile websites.
Where will my ad appear when I start this this type of campaign with Microsoft?
For small and medium-sized businesses, Microsoft currently offers mobile advertising only via Bing™ Search results. We will let you know when more advanced mobile advertising options are available for display, messaging, and voice services.
When should I consider this type of advertising?
Mobile ads are best used to target people who are mobile in their jobs or individuals who are interested in getting information while being mobile. You should also use mobile advertising when marketing travel-related offerings, and when selling mobile products or services.
What are the pros of this method?
Mobile ads get immediate response from mobile users.
What are the cons of this method?
Mobile ads have a higher cost per thousand (CPM) than traditional SEM. This approach also requires ongoing maintenance and attention to get the best results.
