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New Shopper Journeys: the important new role of digital media

Research Report, 07.12.10
New Shopper Journeys: the important new role of digital media

Challenge
The convergence of digital media and the reverberating effects of the recession have changed purchase paths permanently.

 

Solution
A just released Microsoft Advertising study—in partnership with Carat—looked at how shopper behavior has changed, specifically how shoppers approach purchase decisions and the media that influences these purchases.

Download the report here.


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