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Increase Reach with Multi-Screen

Experiencing multi-screen Deadliest Catch ABC’s Multi-Screen Campaign for “FlashForward” Successful Marketing in a Multi-Screen World

So, what's the deal with Multi-Screen Advertising?

Whether online, on the phone, or gaming, consumers now expect to see dynamic advertising across all the screens they view. And that’s good news for advertisers. In fact, the more screens that carry your message, the more likely consumers are to take action.

And, recent research shows that the multi-screen consumer is an extremely desirable customer.

Compared to the average Canadian adult, multi-screen consumers have a higher discretionary income and a higher household income. They’re more likely to be entertainment-minded and are 10% more likely to stick with brands they like. Plus, this audience is huge: there are currently 2.3 million multi-screen consumers in Canada.1


Microsoft Advertising delivers your Multi-Screen audience.

Microsoft Advertising helps you engage those customers across PC, mobile, and TV screens. Our innovative solutions create meaningful engagement and unique brand experiences across the digital environments consumers turn to first. It’s a simple way to extend your reach and increase the impact of your campaigns.

 

Multi-Screen solutions let you reach your customers wherever they are.

Microsoft Advertising partners with you to: 

  • Connect – Deliver your message via exciting ad experiences across the screens your audience turns to each day.
  • Innovate – Create immersive brand experiences that deliver your message across all consumer touchpoints.
  • Get results – Microsoft provides sophisticated analytics that show where and how your ad is most effective.

Get your free Multi-Screen Whitepaper

Download our free Multi-Screen whitepaper today for insights on how to engage this valuable audience

 


Contact us to learn more.

1. Forrester Research Inc, Canadian Technographics Benchmark Survey Q2 2010

Multi-Screen Whitepaper

 


Multi-Screen Success Stories:



Movie studio stages multi-screen success with Microsoft Advertising

In 2011, a leading movie studio was ready to launch the newest chapter of a popular racing franchise. Despite a dynamite cast and a loyal following, the studio needed to ensure that the picture was widely promoted to the right audience (males 12-34), through the right channels, at the right time. Their goal: drive interest and conversion by clicking to a two-minute trailer for the movie. Learn more.

Motorcycle manufacturer revs-up success with Microsoft Advertising

As motorcycle sales began in decline in Canada1, a leading motorcycle manufacturer recognized an opportunity to grow its consumer base. How? By launching a special sales event targeting motorcycle enthusiasts looking for either a new or used motorcycle. These consumers were at the bottom of the sales funnel and consisted of adults aged 20-40 who are adventuresome and passionate. Learn more.

Fast food retailer serves success with Microsoft Advertising

When one of the world's most well-known and valued brands saw the demand for their food continue to increase, they recognized the opportunity to extend the hours at a number of locations across Canada to better serve their customers. Learn more.