To maximize the return on investment of your advertising spend, Microsoft adCenter provides the kind of audience intelligence that helps you reach the people looking for products or services online at the ideal time and place.
With adCenter, you can find out where your potential customers live, work, and shop—from Victoria, BC to Victoria, Newfoundland.
You can also discover which days of the week they like to go online and at what times of day. adCenter lets you reach out to potential customers when they’re likely to be there to listen.
And to increase the chances of having your ad appear to them, you can use the “incremental targeting” feature. This feature provides advertisers with the opportunity to add a percentage increase to their base bid for any keyword in order to increase their ad’s position for that particular demographic segment. For example, if you sell quilting kits and your target audience is women 50+, you would could add a 10% (or 20 or 30%, etc.) “bid boost” for that audience segment, making it more likely that your ad will be near the top of the sponsored listings when searchers fitting that description search for your keywords.
Get Started Today
You can have a campaign live in no time! Set up your campaign in five steps and pay a one-time only fee of $5 to create your Microsoft adCenter account.
