Welcome

 

This Month's Inspiration: Influencing the Influencers

Who does your audience trust for recommendations and information? Newspapers? TV?

 

You may be surprised to learn that Canadians place more trust in recommendations from friends, than online news, newspapers or TV.1 This means it’s more important than ever to weave your brand into these conversations to raise awareness and drive consideration.

 

How can you do this? Through Social Media advertising solutions. Learn more

 

Source:

1.  eMarketer, Canadian Online Users and Usage, October 2009, page 11

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