As the Oprah Winfrey Network (OWN) geared up for the launch of its new network, it needed a way to build awareness and entice audiences to tune-in. OWN wanted to unveil its brand and connect with females in an engaging way.
Intel partnered with Microsoft Advertising to build brand awareness around the launch of their new processor through an engaging multi-screen campaign.
Lexus needed an innovative way to introduce their new entry-level luxury-hybrid, the CT 200h. Xbox LIVE was the perfect platform to create a destination that educated and engaged potential consumers.
NutsOnline turned to Microsoft Advertising adCenter to help send its “freshness” message to up to 162 million unique searchers on Microsoft and Yahoo! sites.
A leader in the ultracompetitive cell phone buyback market turned to Microsoft Advertising adCenter to increase reach to unique searchers and the online search market in the U.S.
When an iconic autos manufacturer was ready to launch their newest auto innovation; they understood that the autos industry is more competitive than ever, and they needed to be strategic in engaging their audience. Their audience: hip, young professionals, 18-34 looking for quality, value and a trendier mode of transportation. See the full case study.
