Rich Media Solutions

Have you been hearing the hype about Rich Media Advertising? Wondering what it is and what it can offer your business?

Rich Media is any banner display advertising with an interactive element such as video, audio, dynamic data, games, and data capture.

There are a variety of Rich Media formats:

• In-page (non-expanding)
• Expandable
• Wallpaper/Skin
• Over-the-page/floating ads
• Video banners

They can be simple or have multiple opportunities for interaction.

How can it help your business?

• Higher Click-Through Rates - Rich Media is dynamic, and can provide click through rates over 3 times higher than static banners¹.
• Higher Recall Rates - Expanding banners have generated recall rates 210% beyond that of static creative².

For more rich media demos, visit our Creative Videos page.


Interested in learning more about Rich Media?

• Contact a Microsoft Advertising representative today.
• Learn more about our third-party Rich Media vendors.

 

 

1. Eyeblaster Analytics Bulletin Issue 4 – Trends of Time and Attention in Online Advertising, Jul 09
2. MSN/Dentsu corp