To generate brand awareness, Honda ran image ads across several mobile properties, beginning with MSNmobile.ca. The campaign scored 1.65 page visits per visitor, with 86% visiting an image gallery and 14% going to the data capture page resulting in a 0.86% opt in rate.

By taking advantage of Microsoft adCenter’s audience targeting features, Clearly Contacts has reached deep into its core demographic, and has realized effective rates of return on its online advertising spend.

After just one month, the Windows Live Messenger Sign In and WIN microsite received over 2.4 million unique visitors via traffic from the Windows Live and sympatico.msn.ca campaign. Specifically, 4.5 per cent of the total Canadian online population visited the campaign microsite and 17 per cent of the visitors entered a ballot – a strong conversion rate for a contest Web site.

Mitsubishi successfully connected with its core market as a result of targeting the extensive sympatico.msn.ca audience. From January to March, the campaign touched over 1.6 million unique English users and over 560,000 unique French users on sympatico.msn.ca – garnering over 100,000 contest entrants during the first two weeks, alone. Additionally, the contest microsite drove 34 per cent of the overall autos.sympatico.msn.ca English traffic and 38 per cent of the French traffic during the campaign.

The Nestlé Blue Freezer banner campaigns, which appeared throughout sympatico.msn.ca properties including the homepage, entertainment.sympatico.msn.ca, music.sympatico.msn.ca, Windows Live Hotmail, and Windows Live Messenger, generated more than 114,000 total clicks, and 117 million impressions. The click through rate on these banners was 0.10 per cent.