Manage your Campaigns

The following tips can help you improve your keyword relevancy, increase ad effectiveness, and manage your budget. Use them in combination with your overall ad strategy to help you achieve your campaign goals and attract the right customers to your Web site.

For example, if you want to:

• Boost the number of clicks to your site, focus on adding more keywords to your campaign.
• Boost click-through rate (CTR), focus on the quality of your ad and attract more relevant  clicks.
• Boost your return on investment (ROI), focus on optimally bidding on your keywords so that your ad reaches a high-enough position to get sufficient click-throughs – and you don’t spend too much of your budget.  Focus on creating a strong keyword list, writing great ad copy, and you’ll send interested, qualified leads to a relevant landing page.

Keyword Relevancy

Getting your keywords right is crucial. The keywords you choose can impact the quality of the potential customers you reach. 

Ad Effectiveness

For best performance, your ads should follow a few simple rules that can lead to substantial results.

Bidding Tips

Can’t see your ads when you search for your keywords? One of the best ways to get to the top is to improve the click-through rate and stay competitive.

Get Started Today

You can have a campaign live in no time! Set up your campaign in five steps and pay a one-time only fee of $5 to create your Microsoft adCenter account.