Search Advertising Pricing

With Microsoft adCenter, the amount you spend on your search advertising campaign is based on two things that you decide:

• Your monthly or daily budget.
• Your maximum bid (the highest amount you’re willing to pay when someone clicks on your ad).

 

You Pay Only When Someone Clicks on Your Ad

adCenter is based on a pay-per-click cost model. This means that you specify your base bid, which is the maximum amount you’re willing to pay when someone clicks on your ad. Bids begin at $0.05 per keyword.

 

You’ll never be charged more than your base bid, and you may even pay less. In search advertising, you just need to pay one cent more than the next highest bidder to ensure your ad is displayed.

 

You Specify the Budget that Best Fits Your Needs

Establishing your monthly or daily budget is one more way that you control how much you spend with Microsoft search advertising. You also have the flexibility to manage separate budgets for individual campaigns.

 

Get Started Today

You can have a campaign live in no time! Set up your campaign in five steps and pay a one-time only fee of $5 to create your Microsoft adCenter account.