What You Need to Know Before You Submit an Ad

Want to advertise with Microsoft? Learn about our ad submission guidelines, editorial standards, and our creative acceptance policy—all designed to optimize your message and ensure consistently high standards across all Microsoft media properties.

Submitting Your Ads

Our Online Advertising Guide provides general guidelines for submitting ads to Microsoft, including SLAs.

Submitting Rich Media Ads
Submitting Your Ads

Creative Acceptance Policy

Our Creative Acceptance Policy (CAP) ensures consistent standards and a positive name for advertisers as well as Microsoft. The CAP affects display and text advertising across the Microsoft properties, excluding Search (adCenter).
Creative Acceptance Policy

Microsoft adCenter Editorial Guidelines

Get your Search ad content approved more quickly by making sure it adheres to our Editorial Guidelines. The Guidelines help create a better experience for consumers using Live Search as well as providing a better ROI for those who want to advertise.
Microsoft adCenter Editorial Guidelines

Email Delivery Standards

For specifics on Microsoft email guidelines and delivery standards.
Email Delivery Standards

Submitting Rich Media Ads

Acceptance differs between ad placements, so learn more about it.