Successful advertising depends upon a number of factors, and getting your message to the right audience is vital for it to be effective. So how can you achieve this by advertising on MSN and Windows Live?
Through the recent, rapid evolution of Microsoft’s advertising technology, there are now four different ways to target your audience.
Contact a Microsoft Sales Representative to take advantage of these targeting opportunities on MSN and Windows Live.
MSN Sites and Windows Live offer content that is geared to specific audiences on various channels and subsections. For sharp targeting, you now have more choices to contextually advertise to your ideal consumer.
With targeted search and advertising, you can connect with the right consumers by aiming for specific demographics, including location, age group, gender or even where someone might be searching online. You can target your audience by choosing up to 100 keywords as well as negative keywords, and applying them to your ad groups.
If you’re aiming at an audience with specific attributes, you can add any combination of demographic targets, such as gender, age, household income, geography, day of the week, and even time of day.
Targeting consumers based on the way they act is powerful. Now you can target users who are likely to be receptive to your ads based upon their online search behavior. We combine this keyword search behavior with demographic data to identify a very specific audience—which means you can deliver highly relevant advertising.*
All four targeting options play important roles in reaching customers, and using them together may help you create a highly focused media buy that could maximize the return on your investment. When you know what your audience wants, it’s easy to decide where to advertise.
To take advantage of one or more of these targeting options for your media buy, contact a Microsoft Sales Representative.
