As the Oprah Winfrey Network (OWN) geared up for the launch of its new network, it needed a way to build awareness and entice audiences to tune-in. OWN wanted to unveil its brand and connect with females in an engaging way.
Intel partnered with Microsoft Advertising to build brand awareness around the launch of their new processor through an engaging multi-screen campaign.
Lexus needed an innovative way to introduce their new entry-level luxury-hybrid, the CT 200h. Xbox LIVE was the perfect platform to create a destination that educated and engaged potential consumers.