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With the holiday shopping season just around the corner, consumers will be turning to the web to research holiday gift ideas and make purchases. Make sure your potential customers see your ad on Bing.com.
Bing has a higher buying power index than Google, Yahoo!, and AOL LLC.1 Employing search ads on Bing is a cost-effective way to increase your holiday advertising coverage; in fact the digital agency Organic released findings showing a 23 percent increase in return on investment for marketing dollars on Bing versus Live Search.2
Take advantage of this growing Bing audience. Over the holiday season you will see exciting ads across TV, the internet and print aimed at driving new users to Bing to help them find what they’re looking for, meaning you have the potential to reach more customers.
Timing is critical. Consumers begin researching gift ideas as early as October, so advertisers should consider adjusting keywords, ad copy and bids in time to reach this audience. By optimizing and setting up your holiday campaigns sooner, you’ll have the opportunity to improve relevancy and ad quality scores, which helps maintain optimal ad position (ranking) without having to pay the highest CPCs during peak times.
- November 27, Black Friday — traditional offline post-Thanksgiving holiday shopping spike
- November 30, Cyber-Monday — online shopping spike that follows Black Friday
- December 7, Green Monday — start of free shipping offers and the busiest online shopping day of the season
- December 14, Brown Monday — most aggressive promotions and discounts, including last-minute free shipping with guaranteed holiday delivery
Take advantage of Microsoft adCenter tools and account specialists to ensure your holiday adCenter campaigns are taking full advantage of the momentum and performance opportunities that Bing offers.
Get started on your holiday advertising campaign today.
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