Autos

Unique Users: 7,347,000 / Page Views: 122,000,000
http://autos.msn.com
Overview Audience Profile Screens Ad Formats  

What’s New: MSN Autos is now cleaner, simpler, more engaging

Recently redesigned, MSN Autos is now a more engaging, more powerful way to reach your audience than ever before.

Users said they wanted pages that were easier to use, so we updated the visuals and made MSN Autos easier to navigate and find. But that’s not all:

  • More vibrant visuals make your ads stand out, so consumers stick around longer.
  • Ad placements don’t shift on VIP page types, so users find your ads more easily.
  • New Model Showcase ad units are now more striking, so your message reaches more users.
  • Secondary Compare page ads are above the fold for maximum impact.
 

Reach Car Enthusiasts on MSN Autos

MSN Autos is one of the internet’s most popular online auto sites,1 targeting a vast, affluent audience of car enthusiasts. Whether they are looking to buy or sell, read auto reviews, find car insurance, get maintenance advice, or read up on the latest racing news, MSN Autos provides numerous opportunities to connect with consumers.

Audience Demographics:
  • Almost 70 percent of users access the web every day.1
  • 85 percent of MSN Autos consumers have made an online purchase in the past six months.1

Why Advertise on MSN Autos?
  • Connect with new car buyers. Consumers increasingly are turning to the web for help with buying and maintaining a car, and millions of them choose MSN Autos.2 MSN Autos attracts millions of unique users each month, including car shoppers, buyers and owners, as they research models and maintenance options.2
     
    • Reach car owners when it matters most. MSN Autos connects with car buyers and car owners at every decision point during the car ownership lifecycle. This provides automobile advertisers with opportunities to target users when they are likely to be interested in everything from auto insurance and outdoor gear to personal loans and credit cards.
        
    • Drive users right to your brand. Targeted sponsorships integrate your message into relevant content with highly visible ad placements. "Road Raves," "Vehicle Tech," and "Latest & Greatest" are just a few of the guides designed specifically to encourage users to take action on your message.

     

    Learn how to connect with auto enthusiasts. Contact a sales representative today.


    1. @Plan, Summer 2008.

    2. NNR US Home and Work, April 2008.
    Reach Source: comScore Media Metrix, February 2013.