Description
    • This is a standard Flash ad that appears at a specific location on the web page and a Flash file that floats above the user's current browser window.
    • The ad is loaded into standard UAP-sized placement, and the Flash begins, providing a 15 second rich media experience.
    • After the Flash animation ends, re-looping is user initiated, permitting the user to continue the experience.
 
Benefits
    • Clients have access to MSN® reports, as well as Atlas reports, which offer over 30 audience interaction metrics that are relevant to an ad's performance and contribute to strategic campaign planning.
    • Atlas, which serves over 30% of all TPS impressions, offers proven technology and flexible formats to deploy dynamic messaging and maximize the consumer experience.
    • Atlas' streamlined creative process provides timesaving measures; all creative may be executed in-house without engaging additional vendors.
    • Marketing with Atlas Rich Media on MSN gives you brand association with award-winning sites and services, as well as massive reach to millions of consumers visiting MSN daily.
 
The End-User Experience
  1. User visits an MSN page scripted with the Atlas In-Page Ad. The 40k ad loads into the 728x90 UAP ad placement.
  2. The Flash experience begins, providing a rich media experience for the user.
  3. Once page has fully loaded, the 'polite' download begins (up to 100k).
  4. Once 'polite' download ends, the initial ad is replaced by the heavier ad, providing a richer end user experience.
  5. After 15 seconds, the Flash animation ends. The user may initiate a re-play of the ad if desired.
 
Data Logged by the Advertising System
    • MSN: impressions only.
    • Atlas: All standard and enhanced metrics, including clicks.
 
Ad Specifications
The Atlas Rich Media In-Page ad format is available in the following sizes on MSN:
 
For site-specific acceptance, please contact a MSN sales representative.
 
Requirements for Submission
Send to your MSN Account Manager the following information:
    • Advertiser Name.
    • Order Number.
    • Start Date.
    • End Date.
    • Page Group Code.
    • Creative: Width.
    • Creative: Height.
    • Atlas Tag.
 
Ad Submission Guidelines
MSN requires 3 business days from the date tags are received from Atlas for testing, scheduling and publishing tags on the MSN network. The MSN 3-day turnaround time will commence once a complete creative submission is received by MSN and when a corresponding MSN Order is signed.
 
*Note: Once tags are finalized by Atlas, they should be forwarded to your MSN Account representative with the Requirements for Submission information. The MSN Account representative will then coordinate directly with adsubmit@microsoft.com for implementation.