Description
    • This is a user-initiated, Flash-based product that can be run in any UAP placement.
    • The panel expands over page content upon user mouse over to gain user attention.
    • After a 15-second animation, the panel retracts into the UAP placement.
 
Benefits
    • Clients have access to MSN® reports, as well as Atlas reports, which offer over 30 audience interaction metrics that are relevant to an ad's performance and contribute to strategic campaign planning.
    • Atlas, which serves over 30% of all TPS impressions, offers proven technology and flexible formats to deploy dynamic messaging and maximize the consumer experience.
    • Atlas' streamlined creative process provides timesaving measures; all creative may be executed in-house without engaging additional vendors.
    • Marketing with Atlas Rich Media on MSN gives you brand association with award-winning sites and services, as well as massive reach to millions of consumers visiting MSN daily.
 
The End-User Experience
  1. User visits an MSN page scripted with the Atlas Expanding Ad.
  2. The Flash experience begins, providing a rich media experience for the user.
  3. If the user mouses over certain areas within the 728x90 UAP placement, a panel expands to offer an additional, richer experience. The panel is part of the "polite download" which occurs after the page renders and does not affect page load time.
  4. After a fixed duration, or if the user mouses off the ad, the panel retracts into the 728x90 UAP placement.
  5. Any time the user mouses over the display ad space again, the panel will again expand.
 
Data Logged by the Advertising System
    • MSN: impressions only.
    • Atlas: All standard and enhanced metrics, including clicks.
 
Ad Specifications
The Atlas Rich Media Expandable Ad format is available in the following sizes on MSN:
 
For site-specific acceptance, please contact an MSN sales representative.
 
Requirements for Submission
Send to your MSN Account Manager the following information:
    • Advertiser Name.
    • Order Number.
    • Start Date.
    • End Date.
    • Page Group Code.
    • Creative: Width.
    • Creative: Height.
    • Atlas Tag.
 
Ad Submission Guidelines
MSN requires 3 business days from the date tags are received from Atlas for testing, scheduling and publishing tags on the MSN network. The MSN 3-day turnaround time will commence once a complete creative submission is received by MSN and when a corresponding MSN Order is signed.
 
*Note: Once tags are finalized by Atlas, they should be forwarded to your MSN Account representative with Requirements For Submission information. The MSN Account representative will then coordinate directly with adsubmit@microsoft.com for implementation.