With integrated tracking across all media types and all the leading search engines worldwide, Atlas Search gives you the tools to make smart keyword bids that achieve measurable business goals. Get true cross-channel insight by managing your search in conjunction with all your other digital marketing initiatives.
- Manage all keywords and search engines in one place.
- Know from where your traffic and sales are coming.
- Calculate costs, conversion ratio, revenue and ROI by keyword, campaign, and/or search engine.
- Keep your data confidential with an independent third-party system.
If you had unlimited time to design and execute on individual keyword strategies for each of your thousands of keywords, imagine the ROI you could achieve. Atlas Search puts you closer to that reality. You can use the bidding tools to:
- Automate sophisticated bidding strategies.
- Use 20 different bidding rules.
- Apply those rules to keywords either individually or in groups.
- Ensure consistency across multiple engines, around the clock.
- Maintain your desired ranking at the best possible price.
- Avoid overpaying for your preferred position.
With Atlas Search, you track which keywords and which engines are producing sales, and view the ROI you are achieving. Without this information, you’re just guessing at which terms actually drive results. Now, you’ll know how much and when to bid.
With Atlas Search reporting you can:
- Track ROI across all digital media types, including banners, rich media and video.
- View conversions per keyword, per position, per search engine.
- Understand the impact of individual keywords on:
- Bringing in new visitors.
- Generating the most orders.
- Converting visitors to customers.
- Determine ROI accurately.
- Use flexible filtering and sorting to draw your conclusions.
- View the results that matter to your audience—high-level campaign analysis to detailed transaction results.
- Cross-channel insight. Atlas offers de-duplicated data across all your marketing efforts so that you see which channel is driving your results. With accurate data, you won’t put your overall marketing ROI at risk by managing search in a vacuum.
- An experienced resource. Atlas’ cross-engine search marketing team will put their years of hard-earned expertise at your service. We are part of your team.
- Multiple search engine support. Atlas supports bidding and reporting across the major search engines as well as their syndication partners. You get maximum reach. You know who’s driving business, and you make spend adjustments to maximize your ROI.
- Efficiency through mass optimization. Manage keywords in bulk with categorization tools. Apply bidding rules to groups, or optimize your entire campaign based on metrics such as CPA, spend, sales, margin and more.
- Granular-level focus for better insight. You’ll identify the exact keywords that drive business, and you can optimize with laser precision. For example, our rank analysis report reveals by position how a keyword is performing. Why fight for #1 position if #2 position costs less and converts more?
You’re in control. Nobody knows your business better than you do. That’s why you can maintain control of your campaigns and your success, with the Atlas Search service team at your side when you need help.
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We work with Pay Per Click Search Engines (PPCSE), which allow advertisers to bid for position on specific keywords that are representative of the products and services that are being promoted on their web site.
Atlas Search supports select search engines that offer sponsored search and comply with our specific performance standards. We believe these publishers offer unparalleled opportunities for advertisers to exceed their marketing return on investment goals. Our premium partners include: Microsoft adCenter, Google AdWords, Yahoo Search Marketing and Ask Sponsored Listings, among others.
Search Engines: Microsoft adCenter | Google | Yahoo! Search Marketing | Yahoo! Search UK | Yahoo! Search Australia | Yahoo! Search EU | Ask | Miva UK | Miva France | Miva Germany | Miva US | Mirago UK | Mirago Germany | Mirago France
