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Rich media ads engage audiences and get results. They raise brand awareness and purchase intent. And they enable sophisticated tracking techniques that reveal precisely how consumers interact with your ads. With Atlas Rich Media, you can take full advantage of all of these benefits no matter what sites you advertise on.
Here’s how we can make a difference for you:
- Full Integration: You don’t need a different vendor for rich media and in-stream video. Create, test, and deliver creative using a unified platform for campaign planning, reporting, and optimization. And, after all of the effort you’ve put into your rich media ads, make sure that you’re accurately measuring the ads’ contribution to your campaign’s conversions and overall success by using the Engagement Mapping measurement standard.
- No Compromises: We provide full support across all major browsers. You can create and serve anything in Flash without forced templates or restrictive guidelines. Build any type of ad (in-page, expanding, floating, in-page, in-stream, or in-game video) and track over 70 unique events, such as: rollovers, internal navigation, completed playback times, impressions, click-throughs, and conversions.
- In-Stream Video: Run existing television creative on leading video destinations. Track performance and optimize in real time. In addition, we can convert your files into any digital video format you require.
- Trusted Technology: Our tools have been tested on hundreds of campaigns for over six years, so you know that you’re working with a fully realized solution, reliable tools, and a mature, industry-leading platform.
- Pre-Approved: Atlas Rich Media ads are pre-approved on hundreds of sites, including major portals. If you’d like to run on a site that isn’t on our list of approved sites, let us know and we’ll take it from there.
- QA Tools: Make sure that what you create is what users see before your rich media goes live by using our robust QA tools to eliminate costly, frustrating mistakes.
- Everything You Need in One Place: With the Atlas Media Console, you can manage and track all ad types—banner, search, rich media, and in-stream video—with a single system. Plan and buy across thousands of sites, across every channel in your campaign, and get a single set of reports with one counting methodology.
- Streamline Your Workflow: Atlas Rich Media allows you to fully integrate your rich media and in-stream video with the rest of your plan and get things done faster: from planning, tracking, and optimizing campaigns to creating, producing, and trafficking ads.
- Customer Targeting: Ensure that the right people see the right ads, no matter where they are. Deliver personalized, relevant rich media ads that speak directly to your audience.
- Smarter Decisions Through Deeper Insights: Rather than reconcile differing reports from multiple channels, you get consolidated data that enables you to analyze customer behavior from virtually any angle. By measuring every touchpoint consumers have with your brand, you can answer questions you otherwise couldn’t. What impact did rich media interactions and in-stream video ads have on your conversion rates? How much more lift did you get when you combined rich media with other channels? Read more about Engagement Mapping.
- Maintain Creative Control of Your Ideas: As a designer, you’d probably rather focus on crafting ads than becoming an expert on technical details. Our team of rich media developers thrives on technological challenges, so we can assist you with anything from how to achieve a never-before-seen animation effect to debugging and resizing your creative for different publisher sites. Call us when you’re stuck with a difficult technical problem instead of handing your project over to someone else, and we’ll help you get back to realizing your creative vision immediately.
- Flexibility to Do What You Want: You won’t feel hindered by cumbersome guidelines or obscure requirements with Atlas Rich Media. You can build any rich media ad and then see what it would look like in any format (in-page, expanding, floating, in-page, in-stream, or in-game video). And if you want to see how well the new features you built resonate with audiences, track up to 70 unique events to help quantify your success. Now your ads will look great no matter where they run: we provide full support across all major browsers and a mature platform that is compatible with thousands of sites.
- Creative Support: When you get bogged down by other projects, we have a creative services team ready to help you out. We’re here to assist you in any way: from helping you implement exciting new features to concepting and implementing entire campaigns. We can do detail work, like mocking up ads or re-sizing units, or we can take on bigger projects, like taking a creative brief and developing from there out. No job is too big or small. Whenever you need us, we’ll be there for you.
- Get Approved: Make it easier for over 400 top tier advertisers to find you seamlessly by getting your site approved with Atlas Rich Media today. Premier advertisers serve rich media and in-stream video ads through Atlas Rich Media daily; make sure they’re running that premium inventory with you.
- Ease of Implementation: Implementation and the quality assurance process can often be time consuming, but we’ve made it simple with Atlas Rich Media tags. To find out more about the specifics, download our implementation instructions for publishers.
Ready to get started? Contact a sales representative today.
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