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As video advertising media opportunities proliferate, you have to move more quickly than ever. You want to tell your clients that you can execute on their video on demand campaigns before they put you on the spot. But to do that you need a partner you can depend on.
Atlas has pioneered tools and is contributing to the development of standards that allow you to dynamically deliver ads into video on demand programs. We also have other multi-platform video solutions tools like in-stream video for the web.
You have lived in a world where ads are inserted into a TV program weeks in advance of airing, last minute changes are simply impossible, and getting accurate reports of which creative were most effective is difficult.
With Atlas On Demand you can:
- Change your ad rotation whenever you like.
- Check viewership metrics immediately and figure out which ads are working the best.
- Launch campaigns more efficiently with our workflow tools.
- Enjoy the luxury of more time to develop relevant creative and refine media buying.
- A full range of metrics—reach & frequency, Brand Exposure Duration or engagement metrics, effective reach, creative effectiveness, and more.
- Time-saving, insight-producing campaign analytics and reporting.
- Consolidated reports—across operators, systems, proprietary formats, and methodologies.
- Customizable reports that you can either view online or download.
- Flexible pricing models such as CPM, time-based.
- Smarter optimization—insights into how your viewers react to your messages and the means to act on those insights through rapid creative optimization.
- Optimize creative and rotate copy at any point during a campaign.
- Real-time ad insertion and viewership feedback help you constantly improve your messages.
- The legendary Atlas service team, customer-focused and marketing savvy, is always there for you.
- We can help develop and implement all Atlas On Demand metrics. For example, we can recommend media planning and purchasing strategies, and assist in the management, tracking and evaluation of advertising and media.
- With our expertise, create and manage your ads to ensure they are targeted, content specific and well-placed.
- We'll work with you to create customized reports so your campaigns are masterfully optimized.
- Our technology is integrated with major existing Video On Demand platforms such as CCOR, Seachange, Tandberg and Concurrent.
- We serve hundreds of advertising agencies and in-house media groups.
- Atlas On Demand is built on industry-leading, centrally-hosted software.
- It handles over 100,000 dynamic insertion decisions per second for web media campaigns.
- Streaming video on the web is more and more common as a complement to TV campaigns.
- Atlas In-Stream Video can help you maximize this aspect of your digital TV campaigns.
Contact your account executive today to learn more about Atlas Rich Media and Video solutions.
Don’t have an account executive? Contact sales today.
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