Gain visibility and control of your digital marketing campaigns with the Atlas Media Console, a set of tools that are ideal for planning, launching, analyzing and optimizing digital marketing campaigns. Whether you use banner, search, rich media, video or any combination of these ads, you can spend more time on marketing strategies and less time on execution.
Plan your media buys, negotiate and issue contracts electronically, and upload and schedule delivery of your creative components. You can perform quality assurance prior to launch, swap creative without involving publishers, and see impressions, clicks, conversions and more—all in a centralized, intuitive reporting system.
Identify the sites that match your demographic goals, and find out where your customers and prospects are surfing. Buy media to create proposals, negotiate with publishers, electronically send and sign insertion orders, and gather stakeholders’ approval of proposed media plans. Our tools allow you to keep track of all your media plans in one location for easy reference.
Our
creative management system lets you schedule creative delivery across your entire campaign. You can use the system to upload, store and organize your creative assets, as well as communicate with specific customer segments. And our trafficking tool allows you to launch campaigns by sending tags to publishers.
Make smart decisions about which media and creative solutions best achieve your marketing goals. Our features
allow you to track views and related conversions across all channels. You can also quickly compile reports--even custom-formatted ones. And work with billing systems (such as Donovan) to efficiently reconcile, generate or respond to invoices.
