Atlas In-Stream Video is digital video ad delivery and reporting for the web, it’s easy to use, and it combines the power of pre-roll video with your existing online efforts.
- It simplifies launching in-stream video campaigns. You do the big picture stuff, and it takes care of the details automatically.
- You get complete control. You can optimize creative with no need for publisher involvement.
- You can calculate your ROI. Look at the media costs associated with the performance metric(s) that reflect your marketing goals. Reach and frequency, view-based conversions, or engagement metrics.
- You can manage your marketing holistically. Now you can isolate the effect your pre-roll campaign has on your bottom line compared to other Atlas-delivered digital campaigns, and make smarter decisions.
With Atlas In-Stream Video, you get: the power to run ad spots within streaming video content using dynamic ad insertion and advanced tracking technology, with easy access to pre-rolls, post-rolls and everything in-between.
The power to manage your video campaigns alongside other media channels
Now you can see “de-duplicated” conversions, and notice interactions between media channels This helps you make smart budget allocation decisions.
True 3rd-party ad serving
Because Atlas hosts and serves ads, we can provide dynamic ad insertion and give you complete control of your campaign. You can optimize faster and smarter, and drive up your ROI.
Ability to create companion ads
Atlas lets you create adjacent ads that reinforce your message and encourage viewers to stay tuned after your video ad has played. Using Atlas integrated tracking and reporting, you can measure the ROI of your video and its companion ads as a unit and make smarter optimization decisions.
Optimization of your campaign
Atlas gets you the most from your media spend. And can help you know how to optimize at every step–creative, site, placement etc.
Accurate metrics you can rely on
Your confidence to buy more online media is built on solid data. Atlas provides accurate metrics you can rely on. Performance data for Atlas In-Stream Video is integrated with our other reports from search, rich media, and banners.
Scalability & reliability
With thousands of servers around the globe, Atlas can deliver on your most demanding campaigns.
Insulation from complexity
Our tools do the heavy lifting (like encoding and transcoding) insuring that your asset is ready to go wherever it needs to be served.
Multi-media management
In-stream video is one channel you can manage via Atlas, along with banners, rich media, search keywords, and video on demand.
Ready to get started?
Contact a sales representative today.