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Industry News

Hyundai launches New Thinker’s Index

25.11.11
Hyundai Motor Co. and Microsoft Advertising have launched a ground-breaking interactive digital content experience, the New Thinker’s Index. The campaign promotes Hyundai’s new brand positioning – New Thinking, New Possibilities – and features new thinkers who are shaping the future.
New Thinkers index screenshot

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Press Releases

What Really Drives Pre-Family Men Wild Online?

09.11.11
Spanning six markets in Asia – China, Taiwan, Singapore, India, Indonesia and Australia – the Pre-Family Man study interviewed 4,200 young male bachelors between the ages of 21 to 39 to better understand their online behavior. The results show how men use many different devices daily to engage and support their digital activities online for work, socializing and entertainment. The study also reveals how pre-family men plan their time online and use digital content and technology to help them achieve their goals.
Pre-Family Men

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