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GOLD
Advertiser: E4
Brand: Skins
Campaign Name: Skins Messenger
Campaign Description:
Research shows that fans of E4's youth drama Skins use Windows Live Messenger while they're watching the show. This Skins Messenger “live” BOT fired out messages related to specific scenes in the show as the viewer is watching. The BOT tells them about music, styling, and behind the scenes gossip. Plus, during ad breaks, the BOT prompts users to watch exclusive video through the activity window on Messenger. This was the first time that Messenger has ever been used to deliver a truly cross-platform experience.
Agency: Channel 4
Creative: Messenger |
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SILVER
Advertiser: Walt Disney Pictures
Brand: Walt Disney & Pixar
Campaign Name: Wall-E
Campaign Description:
Wall-E the main character of the new Disney/Pixar movie tells users that he likes to collect very original objects. He then asks the user if they want anything special. If the user types in the name of an object, a few minutes later they receive an email with the object they are looking for. Try it!
Agency: Netthink
Creative: Special |
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BRONZE
Advertiser: TIM Brazil
Brand: TIM 3G+
Campaign Name: Zoom
Campaign Description:
TIM was the first mobile phone service provider to introduce the Nokia N95 handset to the Brazilian market. Targeting users of TIMS’s 3G service plan, this campaign emphasised one of the N95’s many features: the camera's zoom. The message was that satellite picture tools such as Google Maps or MSN Live Maps don’t offer the same level of zoom as the Nokia N95, which is available exclusively through TIM 3G.
Agency: ID\TBWA
Creative: Special |
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