Financial Services

Axion has always supported young people in all aspects of their lives and in this campaign it gives undiscovered rock bands a push, financially and logistically. In this internet first, Axion’s banner concerts streamed live-gigs featuring winners of a competition to find 25 young bands. After a public vote, the best overall band won a real gig at one of Belgium’s biggest venues with live streaming on the web. This motivated the competing bands to embed their banner concert in their fans’ blogs and social network pages, giving their music – and the Axion brand - even more exposure.