Consumer Goods/FMCG

The idea was to clearly show how Gatorade helps replenish energy and that it had developed new special edition "Gold" packaging especially for the Olympic Games. By pushing a button in the banner, the user revitalises a crumpled wooden doll and makes it stand upright as a powerful sportsman.

Adidas presents a line of football boots consisting of 3 shoes, each destined to an specific playing style. The banner invites the users to test their football, and it is done by letting them draw a goal. Based on the shapes and the overall design, the style of the player and, consequently, the corresponding football boots are determined. An ad able of portraying all of the adidas’ portfolio, in a set of three different endings.

Branded game to targeting young males in Sweden – a group of users who spend more time online than using any other media. This hard to reach audience view banners ads and pop-ups as intrusive and respond to local, rather than international campaigns. The game overcame these challenges by enhancing users’ experience of their existing activity.

All 'Glass and a Half Full' productions simply exist to give a moment of joy - and so fittingly, our brief was to translate the joy of the Eyebrows TVC into moments of joy online. So we took the Eyebrows ad, and rather than just find ways of reusing it online, we tried to recreate its mischievous appeal through a variety of online activities. Namely: - 2 banners: 'Dancing Cursor' and 'Getting Away With it' - 1 application: 'B-Brow' - 1 one day event: Jivebrow All elements intentionally tried to surprise, but Jivebrow stood out as being particularly innovative in that it allowed for a world first in creating an event that lasted one day only, and in that time gave the British public their opportunity to mimic the TVC in the MSN homepage. This level of engagement was a direct result of a partnership with MSN, facilitated by media agency PHD. Powered by Flashtalking.