Who caught a MOUSE?
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Content and storytelling took centre stage at this year’s Mouse Awards with online campaigns that drove real brand value in a way that truly engaged their target audience.
Boondoggle’s ‘Banner Concerts’ campaign for Belgian youth bank Axion scurried home with the Grand Prix for best overall use of Microsoft’s sites and services, after striking Gold in the Financial Services category.
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In all, three Gold awards were presented, along with five Silver and five Bronze. The Grand Prix and Gold-winning campaigns will be entered automatically into the coveted 2009 Cannes Cyber Lions Awards and their creators will be invited to the Festival, which Microsoft Advertising is sponsoring for the eighth year running.
Simon Waterfall, Co-Founder & Creative Director at Poke and Chairman of the 2009 MOUSE Awards:
“The MOUSE Awards has the best logo of all the awards shows and as such the work needs to reflect that brilliance. Like any award show it’s the opinion of 16 great minds working as one, the process is never easy but it was fun.” |
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