|
In a fascinating session moderated by Microsoft Advertising’s Richard Dunmall, anthropologist Anna Kirah described how consumer attitudes are shaping technological developments and advertising. Robert Campbell from Sunshine and Ashutosh Srivastava from Mindshare explained why there’s an exciting digital future ahead for advertisers and publishers.
|
 |
|
Microsoft Advertising’s online gaming workshop generated real buzz at Spikes as creatives competed in teams to come up with a winning campaign idea. Creative best practice highlighted how Massive’s realistic in-game advertising enables marketers to reach and engage with millions of gamers in a credible way as they play Xbox and PC games.
|
 |
|
Get exclusive behind-the-scene photos at Spikes. Experience the festival and take an inside look at the Microsoft Advertising team on-ground activities, including the RED squad and RED party.
|
 |
|
Our latest interactive Case Study Compendium brings to life the best online advertising from the last 12 months with in-depth analysis explaining the creative approaches and media strategies behind the year's most effective campaigns to have run on our network.
|
 |
 |
|
