Microsoft Advertising and StarcomMediaVest Group (SMG) interviewed moms across eight markets in Asia in a joint venture research to uncover:

 

• The role the Internet plays in mothers lives as they gain experience and knowledge
• The digital channels that influence online purchases
• The difference in online interactions based on needs versus interests, both as a mother and as a woman
• Attitudes towards new media and technologies

 

Press Release - The Secret Online Lives of Mothers in Asia

Click below to read an announcement of the regional results and overviews of each market (China, India, Japan, South Korea, Hong Kong, Taiwan, Singapore and Malaysia). 

 

• China One Pager
• Hong Kong One Pager
• India One Pager
• Japan One Pager
• Korea One Pager
• Malaysia One Pager
• Singapore One Pager
• Taiwan One Pager

View

< Return to previous results  |  Contact Sales