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LG’s Secret Proves Impossible to Ignore (Multinational - UK, France, Germany)
An elegant expanding rectangle ad draws visitors to the MSN Homepage into the world of LG’s new ‘Secret’ phone.
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UIP's Iron Man Uses Messenger's Muscle (Singapore)
United International Pictures turned to Windows Live Messenger in Singapore to promote the launch of its Iron Man movie.
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Adidas Rewrites the Possibilities on MSN (Spain)
Building on the TV campaign where famous adidas sportsmen share their own impossible stories, a microsite cuentatuimposible.com invited Spanish users to share their own stories. Over 200,000 people participated, spending between 10 and 30 minutes in the site, and more than 5,100 impossible stories were submitted. Powered by Eyeblaster. This creative won GOLD at the Cannes Lions and recently a gold pencil at the One Show in New York.
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