Microsoft Advertising is a business to business brand, representing the entire portfolio of our extended media, consumer touch points and technology solutions.

 

We’re building our services and platforms to deliver what you, our advertiser and publisher partners have told us you want. We’ve been investing in the acquisitions, technology and training to deliver for you. We’re in a position now to bring together all our advertising knowledge in one coherent portfolio. One singular brand to represent all that we do for you, our customers - advertisers and publishers.

Microsoft Advertising is all about helping agencies, advertisers and publishers engage with their consumers. By bringing our media and technology together - our extended media and consumer touch points give us breadth and reach of audience, while our technology enables us to connect those audiences, your consumers, with your advertising.

We can deliver major advantages for you, through bringing you insight that relates directly to your needs and measurable advertising performance backed up by our comprehensive expertise.

 

Insight into your audiences

Through our extensive media channels we gain invaluable data and information about your consumers’ habits and behaviours. The Atlas Institute, a think tank of senior marketing analysts, uncovers hidden trends, tests theories, and evaluates the effectiveness of digital marketing practices, which we will share with you.

 

Driving Advertising Performance

Ad serving technology that facilitates optimisation, targeting, inventory prioritisation, budget management and creative, through a single point of control. You can precisely target the right audience, track results and fine-tune your campaigns with our dedicated campaign strategists.

 

      

Expertise at your fingertips

 

Expertise in technology is the heartland of Microsoft. Added to the experience in advertising we have built by working in collaboration with agencies, advertisers and publishers we can offer comprehensive expertise to support and guide you through the challenges of the industry. We have an ever-growing range of technologies, services and training to ensure total confidence in the market place.