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The desire to play is a fundamental part of being human. It encourages social interaction, hones our minds and skills, and builds our confidence and sense of self. Each of us is defined by the games we choose to play, by whom we choose to play them with, and by the way that we choose to play them.
In the digital age, our appetite for play is stronger than ever, and we have more opportunities than ever to satisfy it. On the internet, playing games is not the activity of one demographic, one gender or one personality type. Channels as diverse as Xbox LIVE, MSN Games and Windows Live Messenger provide a style of social interaction and a playing experience to suit all types of consumers, and consumers of all types are responding to the opportunity.
Online, consumers are defined by the place they choose to play. Through Microsoft‘s diverse range of gaming platforms, brands have more opportunities than ever to meet them there.
With huge growth and a rapidly evolving audience, gaming is becoming an essential digital marketing channel.
Massive delivers real-time, in-game advertising to players of the biggest-selling video games, through online gaming platforms. The network reaches young, male 13-34-year-olds in an actively engaged environment. |
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The world’s largest console-based online gaming network, Xbox LIVE, associates brands with some of the most popular characters embraced by young consumers. |
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Windows Live Messenger provides an established and trusted games platform with a huge user base. Friends can choose games from a list and advertisers can be part of people’s social game play with a variety of advertising opportunities.
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