Case Study Compendium 2009 - Simply the Best!

Experience the year’s best online advertising

Microsoft Advertising’s latest Case Study Compendium brings to life the best online advertising from the last 12 months, with in-depth analysis, videos and animations explaining the creative approaches and media strategies behind the year’s most effective online advertising campaigns.

Among the highlights of this year’s creative advertising showcase:

Happiness is an online movie launch for Coca-Cola How a spectacular two-phase campaign transformed a successful TV ad into an online cinema event with double-digit click-through rates and Oscar-worthy engagement levels.

Adidas finds space – and scores The sports brand teamed community-based online campaigns with star athlete endorsements to create a winning, integrated formula.

The writing's in the wallpaper for Peugeot The stirring tale of a literary-themed auto campaign and the groundbreaking ad format bringing it the attention it deserved.

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