Nokia sought a new and exciting way to reach young audiences when launching its Nokia 5800 XpressMusic mobile phone in Indonesia. With Windows Live™ Messenger Personal Expressions, Nokia engaged its target users with dynamic features that strengthened product and brand awareness while reinforcing the company’s position as a major user of the latest technology.

Charoen Pokphand Foods (CP Foods) wanted to raise awareness of its premium frozen food products and boost brand awareness. CP Foods launched a series of online campaigns, which included targeted banner advertisements on Windows Live™ Hotmail, and the “MSN® Thailand U Contest 2008”. The banner advertisements delivered 47 million impressions and the contest website received 121,448 page views.

To increase awareness of its IdealPad S10 netbooks, Lenovo launched an innovative marketing campaign with MSN/Windows Live. The results? Over one million times downloads of the Personal Expressions, 1,500 submissions to the "Add Live to LIVE" photo contest, and an increase in awareness and sales of S10 netwook models in Southeast Asia.

A recent study conducted for Microsoft by London-based Essential Research explores the role of digital advertising in marketing luxury brands. Covering 15 countries including the US, UK, France China and Japan, the study exposes a global appetite for luxury goods and the growing interest in luxury advertising online.

To increase engagement and interaction with customers in its “Colors of Summer” campaign, McDonald’s Hong Kong launched a virtual Hello Kitty on Windows Live™ Messenger. Users were encouraged to add Hello Kitty to their contact lists and chat to collect a series of unique Hello Kitty emoticons. Over 70 million messages were exchanged and positive brand association achieved with this innovative medium.

Internet is the fastest growth medium in Asia*, with 35% of all Young Asians respondents claimed that they spent more time on using the Internet in past 12 months, however, 30% of them said that the spent less time on watching TV.

New research shows that over half of MSN and Windows Live users polled across 11 countries in Asia Pacific cite the internet as the greatest influence in their purchase decisions of FMCG products. See why the internet came out as their first source for information, even over television.

To raise awareness of its latest beauty soap Lux Provocateur, Unilever launched a set of exclusively designed Lux Provocateur Personal Expressions on Windows Live Messenger. The Personal Expression featured a range of Lux Provocateur animated images and emoticons for customizing Windows Live Messenger chat sessions.