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Research Spotlight
Case Study
09.07.08

Microsoft Advertising Case Study Compendium 2008
In the new digital marketplace, it is the online consumer who controls the engagement. To attract, connect with, and truly engage this demanding consumer, Microsoft Advertising has brought together a unique and all-encompassing array of media and technology assets to reach consumers wherever they may be online, including search, display, gaming, mobile, social networking, and e-commerce.
 
Research Report
30.06.08

Advertising Across Multiple Windows Live Services Delivers Stronger Message
The integration effect of Windows Live services (Hotmail, Messenger & Spaces) allows marketers to reach a larger audience of consumers. Hall & Partners uncover how advertising across multiple platforms can help deliver a more impactful message.
7-ELEVEN Partners with Microsoft to Celebrate its 30th Anniversary
Case Study
21.04.08

7-ELEVEN Partners with Microsoft to Celebrate its 30th Anniversary
The well-known convenience chain store, 7-ELEVEN launched a series of marketing campaigns in various media. To cater to the young consumers group, 7-ELEVEN chose Microsoft as its preferred online partner.
 
Research Report
02.06.08

Capture Youth’s Attention on Screens
Every marketer wants to grab attention, especially when the audience is paying attention back. When it comes to Asian youth, eyeballs are glued the most to screens, such as PCs and mobile phones. See what else was uncovered in the latest Synovate Young Asians Survey.

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Case Study
20.05.08

Levi’s® Builds Brand Online, Reaching Coveted Youth Market
Founded in 1853, Levi Strauss & Co. and its Levi’s® denim jeans have high brand recognition around the world. Having previously invested solely in traditional offline advertising methods to drive awareness and create sales in Singapore, Levi’s® was keen to explore new ways to engage directly with its target age profile, and reinforce brand awareness.
 
Case Study
28.05.08

Indian Travel Company Achieves High Conversion Rate With Direct Response Marketing
India-based online travel company MakeMyTrip.com was looking for new online avenues to target credit card holders. In February 2007, the company joined the Microsoft Direct Response programme, which enables MakeMyTrip.com to reach its target market in large numbers. In September 2007, the company received over 85,000 click-throughs and achieved a conversion rate of 1.8 percent.
Research Report
03.03.08

Influence an Audience of Influencers with Windows Live
Once again, a recent survey confirms that nothing is more influential than a word-of-mouth recommendation. Find out why online users, especially Windows Live users, are a prime target for getting word-of-mouth started.
 
Case Study
26.02.08

CSL Entices Youth Market with Mobile MSN
CSL ran a fun and interactive campaign featuring funny emoticons. The co-branding campaign resulted in over one million ad interactions and intention of subscribing to One2Free service increased significantly.
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Research Report
09.01.08

Consumers Turn to Internet First When Researching Electronics
A new study released by Microsoft sheds light on the role of online media for consumers researching electronics. Find out why people across Asia turn to the Internet as their No. 1 source for product information.