Microsoft doubles the size of the traditional Windows Live Messenger ad boosting return on investment for advertisers
Singapore/ Hong Kong – February 11, 2009 –Microsoft Advertising announced today that they have expanded the Windows Live Messenger ad format (300 X 250) to (300 X 600), boosting the viewing experience for consumers and supporting advertisers search for an increased in their ad delivery. The expanded ad format was welcomed by advertisers in Hong Kong and Taiwan and Microsoft Advertising looks forward to sharing with the region.
Richard Dunmall, Managing Director of Microsoft Advertising Asia Pacific explains, “The bigger ad format gives advertisers a bigger and bolder opportunity to showcase products to consumers. The format is more akin to consumers highly interactive messenger experience and has already boosted the return on investment for our advertisers.” Dunmall explained the new size format was adopted in a trial format by Samsung, Twentieth Century Fox Film Corp and Tiffany & Co in Hong Kong. “Our Windows Live Messenger users responded extremely positively to our new ad size with a ten time increase in click through rates for Twentieth Century Fox Film Corp. This is exactly the type of success that advertisers want and need on their investment in our current economic environment.”
The new size ad format was celebrated by Alex Yu, Senior Manager, Product Marketing/Branding, Consumer Electronics Team, Samsung Electronics HK Co. Ltd ‘We are glad to be the first advertiser in Hong Kong to use the new 300x 600 expandable banner ad on Windows Live Messenger. The bigger Messenger expandable format gives us a great branding opportunity and prominent exposure of the Samsung iDTV. Our two week campaign brought us a good response which performed five times better than the regular half expandable banner.”
The quick adoption by the region’s advertisers is also a positive sign as Dunmall explains, “the uptake of this new ad size signals to us how advertisers are seeking innovation in their offerings and Microsoft is able to deliver.”
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About Microsoft Advertising
Microsoft Advertising provides world-class advertising tools and solutions for digital advertisers and publishers to drive brand and consumer engagement. The portfolio includes all of our digital advertising businesses: our global media network that includes MSN, Windows Live, Office Live, XBOX, Live Search, Facebook and more, and our global technology platforms and tools that include Atlas, AdECN, adCenter, DRIVEpm, Massive and ScreenTonic, which together create engaging digital advertising experiences for their consumers. Microsoft Advertising helps make buying and selling media simple, smart and more cost-effective across media and devices in the Microsoft network of properties and beyond, which spans 42 markets globally and 21 languages. Visit http://advertising.microsoft.com/asia for more information.
About Microsoft Corporation
Founded in 1975, Microsoft (Nasdaq“MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
For more information and campaign images please contact:
Bridgit O’Donovan for Microsoft Advertising
Bridgit.O’Donovan@edelman.com/ +65 6347 2331 / +65 9675 45462
