Online advertising is under-utilized in luxury brands' marketing strategies and has a vital role to play in ensuring competitiveness in the current economic downturn. Microsoft Advertising's latest Lovers of Luxury research reveals a strong appetite amongst luxury consumers for greater engagement with brands in the digital space and here are the reasons why.
A recent study conducted for Microsoft by London-based Essential Research explores the role of digital advertising in marketing luxury brands. Covering 15 countries including the US, UK, France China and Japan, the study exposes a global appetite for luxury goods and the growing interest in luxury advertising online.
Internet is the fastest growth medium in Asia*, with 35% of all Young Asians respondents claimed that they spent more time on using the Internet in past 12 months, however, 30% of them said that the spent less time on watching TV.
New research shows that over half of MSN and Windows Live users polled across 11 countries in Asia Pacific cite the internet as the greatest influence in their purchase decisions of FMCG products. See why the internet came out as their first source for information, even over television.
More and more advertisers are demanding quantifiable measures of Rich Media's return on investment. Three recent studies provide strong evidence to show how Rich Media captures attention, raises recall and converts views into purchases.
A new global survey, conducted by Synovate in conjunction with Microsoft, reveals the extent to which young adults are willing to interact and engage with brands online as part of their daily online activities.
A major global study of luxury lovers released by Microsoft Advertising reveals the internet’s role in deepening relationships with brands. The study shows the potential of online in pushing key purchase drivers in luxury marketing solutions.
The integration effect of Windows Live services (Hotmail, Messenger & Spaces) allows marketers to reach a larger audience of consumers. Hall & Partners uncover how advertising across multiple platforms can help deliver a more impactful message.
Every marketer wants to grab attention, especially when the audience is paying attention back. When it comes to Asian youth, eyeballs are glued the most to screens, such as PCs and mobile phones. See what else was uncovered in the latest Synovate Young Asians Survey.
Once again, a recent survey confirms that nothing is more influential than a word-of-mouth recommendation. Find out why online users, especially Windows Live users, are a prime target for getting word-of-mouth started.
