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Rich Media certainly makes a splash, but how effective is it? Several insightful studies suggest that Rich Media not only increases awareness but can also convert more viewers into buyers than standard banners alone. See what a difference it can make. |
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Once again, a recent survey confirms that nothing is more influential than a word-of-mouth recommendation. Find out why online users, especially Windows Live users, are a prime target for getting word-of-mouth started.
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The online campaign for "Visit Malaysia Year 2007" showcased the country's colourful attractions through highly engaging and interactive banners on MSN and Windows Live. See how they recorded an incredible 26.6 million ad interactions from interested people in 13 countries.
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