Microsoft Direct Response is an ongoing programme that provides advertisers with the best ad positions for generating consumer action. If your campaign seeks a direct response, such as an invitation to “sign up for a test drive” or “buy now”, then Microsoft Direct Response provides a specialist channel for maximising that response.
Microsoft Direct Response controls an inventory of optimised advertising opportunities across MSN channels, Windows Live Messenger, Windows Live Hotmail, Windows Live Spaces, Windows Live Events and Office Online. It assigns these opportunities to the clients registered with the Microsoft Direct Response programme.
The Microsoft Direct Response approach is based around stimulating consumers with the most relevant and engaging calls to action, and ensuring that successful ads run where they are most effective, maximising response.
Clients are encouraged to update campaigns regularly, ensuring fresh creative and higher response rates. They can also modify campaign spend, ensuring higher levels of exposure and greater potential for response.
Microsoft Direct Response provides support, analysis and recommendations to help campaigns achieve maximum response through the channel, and ensure budget is used as effectively as possible. Contact us now to find out how your campaign could benefit.
