Windows Live Hotmail is the next generation of web-based email that is safer, easier and more reliable, keeping users connected to the people and information they care about most. The ‘What’s New’ feed increases the time users spend on Hotmail as well as ensuring their full engagement. Now at Windows Live Hotmail  users can have all their email accounts in one place saving time to check multiple email accounts.

 
Advertising within Windows Live Hotmail puts your message inches from where people are discussing their weekend plans, upcoming purchases, and helping influence their friends and families.

Top-of-mind awareness, purchase consideration, and brand favourability are all key metrics that could be positively impacted by aligning your message in Windows Live Hotmail using audience targeting, rich media, or time of day campaigns.