Windows Live Messenger is the world’s most popular IM service. For advertisers it offers a unique opportunity to be part of people’s conversations through a set of innovative advertising products from rich media banners to games. Messenger makes communicating and sharing easier and more enjoyable with simple photo sharing, great activities and games, favorites and groups to organize your contacts and rich voice and video conversations.  And Messenger is available anytime from anywhere - on your PC, from your mobile phone and from a browser.

Download the latest version of Windows Live Messenger at http://download.live.com

Windows Live Messenger gives brands a uniquely interactive role  and the opportunity to inspire and influence where consumer dialogue happens with the following opportunities:

• Games on Messenger played in the activity window either by themselves or versus a buddy are an interactive and engaging way to expose  consumers to and engage consumers with your brand.

• The 234x60 banner in the conversation window is now available as an expanding rich media banner with two sizes – 300x250 or 300x600. For most people Messenger is always ‘on’ so a rich media/video ad here would be very noticeable.

• Text links in conversation windows and sharing folders allow precise delivery of marketing messages
• Messenger Tabs (24x24) enable advertisers to start conversations.  The tab content will open in the Today Page 555X450.
• Messenger TV enables people to share MSN video content via a Messenger activity and chat at the same time, a truly social media experience. Advertisers can also be part of this experience
• Personal Expression add values to the communications experience with nudges, winks, backgrounds and emoticons allowing users to personalise their experience
• Custom or sponsored Windows Live Agents actually allow users to engage in conversation with the personification of your brand
• The Windows Live Messenger Today page provides high-impact, rich media opportunities alongside the Messenger experience

To reach the broadest possible audience of Messenger users across Asia, advertising also features on MSN Messenger. This ensures interaction with users who have not yet upgraded to the Windows Live Messenger service.