Breakout banner performance helps Axion top the creative bill
Impactful, innovative and creative, the Banner Concerts campaign for Belgian youth bank Axion did more than scoop two Gold Cyber Lions at Cannes and Microsoft Advertising’s MOUSE grand prix; it delivered over 6 million impressions and nearly 45,000 unique visitors to the Axion site.
Watching with Messenger gives Skins deep engagement
With research showing that teen fans of hit TV show Skins use Messenger whilst watching the show, broadcaster E4 leapt on the opportunity to give its viewers an even deeper viewing experience. A Windows Live Messenger agent delivered real-time commentary on episodes as they were broadcast, ensuring continued presence for Skins and its sponsors in users’ Messenger windows.
The strategy paid off with 20,000 users subscribing to the agent and sending over 2 million messages.
Alfa Romeo proves its mastery of the digital terrain for the launch of the new Alfa MiTo. A spectacular integrated campaign includes video and in-game ads, and the invention of a new language through Windows Live Messenger Personal Expressions.
