Massive has established a leading video game network, opening up this uniquely engaging entertainment form to advertisers.
Imagine a 20 year-old male playing one of the top-selling video games such as “Skate” from Electronic Arts. A skater balances on an urban staircase before sliding off and leaping into the air. As he does, he passes a billboard with a fake brand image. Now replace that fake brand image with a real brand like Gillette, marketing its latest product.
Massive has created the opportunity for a real-life brand to exist wherever a gamer might see them in real life - on billboards, posters, vehicles, television screens - in an engaged, connected environment."
Visit: www.massiveincorporated.com
Audience Profile
Male targeted : 91%
Young adult : 18-34 (59%)
Enjoy this fun video to see how Massive counts an impression in the games.
Check out these exciting clips on how a brand is relating to their audience through the game content.
Gillette
Nike
