Asia Pacific
Population : 3,806 million
Population Online (aged 15+) : 461.9 mn [comScore, Jun 09]
MSN/Windows Live’s Rank : 3 [comScore, Jun 09]
MSN/Windows Live’s Reach : 32.2% [comScore, Jun 09]
MSN/Windows Live’s Unique Audience : 148.8mn [comScore, Jun 09]
Broadband household penetration (excl. wireless) : 21% (MPA Asia Pacific Pay-TV & Broadband Markets 2009)
Australia
Capital city: Canberra
Population: 21.0 million
Population Online (aged 2+): 12.3mn [NNR, Jun 09]
MSN/Windows Live’s Rank: 1 [NNR, Jun 09]
MSN/Windows Live’s Reach: 62.6% [NNR, Jun 09]
MSN/Windows Live’s Unique Audience: 7.7mn [NNR, Jun 09]
Broadband household penetration (excl. wireless): 64% (MPA Asia Pacific Pay-TV & Broadband Markets 2009)
China
Capital city: Beijing
Population: 1,330.0 million
Population Online (aged 7-60): 21.4mn [iResearch, Jun 09]
MSN’s* Rank: 7 [iResearch, Jun 09]
MSN’s* Reach: 36.7% [iResearch, Jun 09]
Broadband household penetration (excl. wireless): 23% (MPA Asia Pacific Pay-TV & Broadband Markets 2009) *Figures refer to portals only, the associated IM services are not included
Hong Kong
Population: 7.0 million
Population Online (aged 15+): 3.9mn [comScore, Jun 09]
MSN/Windows Live’s Rank: 2 [comScore, Jun 09]
MSN/Windows Live’s Reach: 61.1 % [comScore, Jun 09]
MSN/Windows Live’s Unique Audience: 2.4mn [comScore, Jun 09]
Broadband household penetration (excl. wireless): 83% (MPA Asia Pacific Pay-TV & Broadband Markets 2009)
India
Capital city: New Delhi
Population: 1,148.0 million
Population Online (aged 15+): 34.6mn [comScore, Jun 09]
MSN/Windows Live’s Rank: 2 [comScore, Jun 09]
MSN/Windows Live’s Reach: 27.7% [comScore, Jun 09]
Broadband household penetration (excl. wireless): 3% (MPA Asia Pacific Pay-TV & Broadband Markets 2009)
Capital city: Tokyo
Population: 127.3 million
Population Online (aged 2+): 56.1mn [NNR, Jun 09]
MSN/Windows Live’s* Rank: 6 [NNR, Jun 09]
MSN/Windows Live’s* Reach: 33.5% [NNR, Jun 09]
MSN/Windows Live’s* Unique Audience: 19.5mn [NNR, Jun09]
Broadband household penetration (excl. wireless): 66% (MPA Asia Pacific Pay-TV & Broadband Markets 2009)
* IM service is not included.
Malaysia
Capital city: Kuala Lumpur
Population: 25.3 million
Population Online (aged 15+): 9.3mn [comScore, Jun 09]
MSN/Windows Live’s Rank: 2 [comScore, Jun 09]
MSN/Windows Live’s Reach: 43.6% [comScore, Jun 09]
MSN/Windows Live’s Unique Audience: 4.1mn [comScore, Jun 09]
Broadband household penetration (excl. wireless): 26% (MPA Asia Pacific Pay-TV & Broadband Markets 2009)
Capital city: Wellington
Population: 4.2 million
Population Online (aged 15+): 2.5mn [comScore, Jun 09]
MSN/Windows Live’s Rank: 1 [comScore, Jun 09]
MSN/Windows Live’s Reach: 63.0% [comScore, Jun 09]
MSN/Windows Live’s Unique Audience: 1.6mn [comScore, Jun 09]
Broadband household penetration (excl. wireless): 55% (MPA Asia Pacific Pay-TV & Broadband Markets 2009)
Singapore
Capital city: Singapore
Population: 4.6 million
Population Online (aged 15+): 2.6mn [comScore, Jun 09]
MSN/Windows Live’s Rank: 1 [comScore, Jun 09]
MSN/Windows Live’s Reach: 75.4% [comScore, Jun 09]
MSN/Windows Live’s Unique Audience: 2.0mn [comScore, Jun 09]
Broadband household penetration (excl. wireless): 90% (MPA Asia Pacific Pay-TV & Broadband Markets 2009)
Capital city: Seoul
Population: 48.4 million
Population Online (aged 15+): 28.5mn [comScore, Jun 09]
MSN/Windows Live’s Rank: 7 [comScore, Jun 09]
MSN/Windows Live’s Reach: 26.2% [comScore, Jun 09]
MSN/Windows Live’s Unique Audience: 7.5mn [comScore, Jun 09]
Broadband household penetration (excl. wireless): 83% (MPA Asia Pacific Pay-TV & Broadband Markets 2009)
Capital city: Taipei
Population: 22.9 million
Population Online (aged 15+): 11.7mn [comScore, Jun 09]
MSN/Windows Live’s Rank: 2 [comScore, Jun 09]
MSN/Windows Live’s Reach: 50.2% [comScore, Jun 09]
MSN/Windows Live’s Unique Audience: 5.9mn [comScore, Jun 09]
Broadband household penetration (excl. wireless): 65% (MPA Asia Pacific Pay-TV & Broadband Markets 2009)
