Around-game ads complement the gaming experience with high-impact display ads and sponsorships on Xbox, MSN Games and Windows Live Messenger.
MSN Games
Display ads on MSN Games enhance online campaigns with game load ads that appear before game play begins, as well as intermission and video ads that occur during natural breaks while users are still actively engaged. Advertisers can also make an impact with exclusive placement on the MSN Games home page, with roadblocks that are offered on a daily basis.
Xbox, Xbox LIVE, and Kinect
No longer just for hard-core gamers, Xbox is becoming the epicenter of home entertainment. Together with Xbox LIVE, it’s expanding the popularity of gaming by giving people more content, choice, and control. Kinect, the first controller-free interface, opens up an entirely new way to play and experience games. While Xbox gamers have traditionally been 18- to 34-year-old males, Kinect has women, younger children, and tweens joining in the fun.
Standard display and video ads seamlessly integrate to engage and not intrude, and sponsor-branded destinations let you speak directly to users within the walled garden of Xbox LIVE. Sponsorships can also provide access to gamers in tournament play and during special events. The combination of ad creative and promotional elements provides maximum awareness for a branding or new product campaign.
Windows Live Messenger
Windows Live Messenger is the most-used free instant-messaging service in the world. People can play a variety of games within Windows Live Messenger. Advertisers can sponsor a game of Uno or even create a custom game for your brand’s audience.
