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Creative Agencies Imagine Windows 8

Duration: 3:14 Publish Date: 10/01/12
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Leaders from acclaimed creative agencies discuss the potential for advertisers to drive deeper brand engagement through Windows 8. See creative examples of relevant, connected experiences take flight on this powerful and broad-reaching consumer platform with the potential to transform the way consumers perceive and interact with advertising.
Creative Agencies Imagine Windows 8
 Scott Pawloski, General Manager at Microsoft Advertising, talks with Shelby Healy about advertiser excitement around Windows 8, and the creative potential and massive scale they get with this new platform. For more information about Microsoft Advertising, visit https://advertising.microsoft.com/contact-sales?s_cid=aw2012
Scott Pawloski talks about the advertiser enthusiasm behind Windows 8
 During Advertising Week 2012, Rishi Prabhu of Bespoke Post talks with Shelby Healy about his strategy to uncover marketing insights and the importance of simplicity in marketing. For more information about Microsoft Advertising, visit https://advertising.microsoft.com/contact-sales?s_cid=aw2012
Rishi Prabhu on marketing insights and the importance of simplicity
 Stephen Kim, General Manager of Global Creative Solutions at Microsoft Advertising, talks with Shelby Healy about Windows 8 – the completely reimagined experience for consumers and the powerful new foundation on which brands can engage with their audiences. For more information about Microsoft Advertising, visit https://advertising.microsoft.com/contact-sales?s_cid=aw2012
Stephen Kim talks about the “reimagining” behind Windows 8
 Stephen Kim, General Manager of Global Creative Solutions at Microsoft Advertising, demos a rich media ad for Jeep – one of the many immersive Windows 8 ad executions shown at Advertising Week 2012. For more information about Microsoft Advertising, visit https://advertising.microsoft.com/contact-sales?s_cid=aw2012
Stephen Kim demos a Jeep ad execution for Windows 8 at Advertising Week 2012
Stephen Kim, General Manager of Global Creative Solutions at Microsoft Advertising, demos a rich media ad for Delta Air Lines – one of the many immersive Windows 8 ad executions shown at Advertising Week 2012. For more information about Microsoft Advertising, visit https://advertising.microsoft.com/contact-sales?s_cid=aw2012
Stephen Kim demos a Delta Air Lines ad execution for Windows 8 at Advertising Week 2012
 Stephen Kim, General Manager of Global Creative Solutions at Microsoft Advertising, demos a rich media ad for the Ford Fusion – one of the many immersive Windows 8 ad executions shown at Advertising Week 2012. For more information about Microsoft Advertising, visit https://advertising.microsoft.com/contact-sales?s_cid=aw2012
Stephen Kim demos the Ford Fusion ad execution for Windows 8 at Advertising Week 2012
 Stephen Kim, General Manager of Global Creative Solutions at Microsoft Advertising, demos a rich media ad for Finish Line – one of the many immersive Windows 8 ad executions shown at Advertising Week 2012. For more information about Microsoft Advertising, visit https://advertising.microsoft.com/contact-sales?s_cid=aw2012
Stephen Kim demos a Finish Line ad execution for Windows 8 at Advertising Week 2012
 Shelly Lipton from GrownUpMarketing responds to seeing the Windows 8 devices at Advertising Week 2012. For more information about Microsoft Advertising, visit https://advertising.microsoft.com/contact-sales?s_cid=aw2012
Shelly Lipton from GrownUpMarketing on the Windows 8 devices on display at Advertising Week 2012
 Moritz Loew of Big Tent Media talks with Shelby Healy about the advantage of involving publishers and advertisers in the co-ideation process for Windows 8 applications and experiences, as well the power of being to tell stories across media and devices with this new platform. For more information about Microsoft Advertising, visit https://advertising.microsoft.com/contact-sales?s_cid=aw2012
Moritz Loew at Advertising Week 2012 on the power of telling stories across devices through Windows 8
Pascal Racheneur, Vice President of Interactive Media at AccuWeather, talks with Shelby Healy about developing for the Windows 8 platform, the richness and fluidity of the user experience, and the massive market potential to reach consumers with immersive and integrated applications. For more information about Microsoft Advertising, visit https://advertising.microsoft.com/contact-sales?s_cid=aw2012
Pascal Racheneur talks about the reasons to develop applications for Windows 8
 Andy Plesser, Executive Producer at Beet.TV, speaks with Shelby Healy about the potential for brands to create value by becoming their own media platforms. For more information about Microsoft Advertising, visit https://advertising.microsoft.com/contact-sales?s_cid=aw2012.
Andy Plesser discusses online video advertising and the big opportunity for brands.
 At the IAB MIXX Conference, Stephanie Thaut of Microsoft Advertising shares the excitement about bringing advertisers and consumers seamless, connected experiences across devices through Xbox, Windows 8, Windows Mobile and Skype. For more information about Microsoft Advertising, visit https://advertising.microsoft.com/contact-sales?s_cid=aw2012.
Stephanie Thaut talks about the Microsoft vision of seamless, connected experiences across devices.
 Bob Visse, General Manager at MSN, talks with Shelby Healy about the vision behind the new MSN and Bing experiences developed for the Windows 8 platform. The touch-enabled MSN for Windows 8 will prove to be fast, beautiful, engaging, and available in late October with the general availability of Windows 8. For more information about Microsoft Advertising, visit https://advertising.microsoft.com/contact-sales?s_cid=aw2012.
Bob Visse talks about the great new MSN experiences developed for Windows 8
 Carter Brokaw, Chief Revenue Officer at Slacker Radio, speaks with Shelby Healy about the potential for Windows 8 to be one of the “seminal moments” in IT relative to its impact to publishers, advertisers, and consumers. Brokaw also comments on the shift toward bringing content to consumers and expanding opportunities for brand engagement. For more information about Microsoft Advertising, visit https://advertising.microsoft.com/contact-sales?s_cid=aw2012.
Carter Brokaw at Advertising Week 2012 on the potential for deep consumer engagement with Windows 8.
Turning creativity into reality – it’s what artists do every day. So we aimed our lens at three world-class artists using spray paint and sheer imagination to explore one big truth: Microsoft Advertising turns your creativity into a powerful digital reality. Brands create the message, we tag the world.
Advertising Week 2012 – Turning Creativity into Reality
 Randall Rothenberg, President and CEO of the Interactive Advertising Bureau, speaks with Shelby Healy about the growth of the IAB MIXX Conference in attendance and influence, and the “Big Bang” collision of creativity and technology taking place throughout the advertising industry. For more information about Microsoft Advertising, visit https://advertising.microsoft.com/contact-sales?s_cid=aw2012.
Randall Rothenberg talks about “The Big Bang” in advertising at IAB MIXX 2012
 Visit: http://adnews.ms/MSAVisionaries Imagine the future with Microsoft Advertising. From consumer-first experiences to more natural technology interactions and multiscreen possibilities, we're gathering bold predictions and focusing on what's next.
Visionaries from Microsoft Advertising
 The premium content of MSN attracts high-value audiences at scale, but it’s the innovative ad experiences that allow your brand to shine across screens. From IAB Rising Stars to deep brand integration to the never-been-done-before, campaigns on MSN stop audiences in their tracks.
The Rich Creative Canvas of MSN – Discover the Possibilities
 Discover ad solutions that can seamlessly take on any format, and reflect the unique characteristics of any device. See more about Polymorphic advertising from Microsoft Advertising.
Polymorphic Ad Solutions from Microsoft Advertising
The Video Filmstrip has the power to bring together 5 ads into one beautiful experience. This video shows you the optimized video capabilities available for your brand. For more information, please visit us at advertising.microsoft.com
The Video Filmstrip by Microsoft Advertising
 Xbox LIVE continues to deliver on its vision of revolutionizing entertainment and bringing amazing, never-before-done advertising opportunities through the magic of Kinect and the intelligence of Bing.
Xbox LIVE offers extraordinary opportunities for your brand
 It's been an exciting week here in NYC for Advertising Week 2011! Here's a quick recap of the interview and session highlights from Microsoft Advertising. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Advertising Week 2011 highlights from Microsoft Advertising
 A more intelligent Web is upon us. How is it evolving and what is Microsoft doing about it? with Qi Lu, President, Online Services Division, Microsoft.
Qi Lu: Delivering on the Digital Promise
 Natasha Hritzuk, Director of Global Insights and Analytics with Microsoft Advertising delivers a presentation about how consumers behave when making purchasing decisions, and the emerging ways that traditional and new digital media can be used to influence and impact those decisions. For more Advertising Week videos and news see: http://adnews.ms/rm1qsE Contact us and we’ll help you tell your story: http://adnews.ms/nTtPwH
Natasha Hritzuk's presentation on consumer purchasing behavior at AdWeek 2011
Stephen Kim, General Manager of Global Creative Solutions at Microsoft Advertising, demos a rich media ad for Pepperidge Farm Goldfish Crackers – one of the many immersive Windows 8 ads shown at Advertising Week 2012. For more information about Microsoft Advertising, visit https://advertising.microsoft.com/contact-sales?s_cid=aw2012
Stephen Kim demos a Goldfish Crackers ad concept for Windows 8 at Advertising Week 2012

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